Alexey Brodovitch: The First Art Director

Until 20.6.2021
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The Russian graphic designer Alexey Brodovitch began as an autodidact — and became a key figure in the field. In 1920 he fled to Paris where he established himself as an influential voice of a modern and elegant graphic design. In 1930 he emigrated to the USA and made design history — be it as a teacher and as a role model for legendary photographers like Richard Avedon or as art director of the fashion magazine Harper’s Bazaar. His radically simple layouts and lots of white space revolutionized editorial design. The interplay of image and typography in his work remains a reference point for graphic design to this day. The exhibition presents Brodovitch’s work in unprecedented breadth: the photographs, posters, and magazines on display trace the influential designer’s career.

Exhibition view

What’s on


Offerings for
Children & co

Contributions from an early age! The museum offers special workshops, guided tours and more for children and their companions.


The museum offers schoolchildren and trainees a versatile learning and experimental platform on current design topics.

Everyone above 16

Have you been designing today? Our diverse educational offerings provide exceptional insights into various design topics.

Studio inclusive

The Museum für Gestaltung Zürich offers a variety of activities that people with and without disabilities can take part in together.