Ideal Living, Die Gute Form in the living room around 1955
Ideal Living, Die Gute Form in the living room around 1955
Ideal Living, Die Gute Form in the living room around 1955
Ideal Living, Pop in the living room around 1965
Ideal Living, Pop in the living room around 1965
Ideal Living, Museum für Gestaltung Zürich, © ZHdK
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We should have lived like this! In the 20th century, Swiss designers and producers had a clear idea of perfect furnishing. Initially, abstract form was a theme. Flexible tubular steel furniture was developed in the 1930s, while the unity of elegant form and function was propagated mid-century. Around 1968, everyday culture and Pop Art conquered the living room. A decade later, the postmodern diversity of styles was celebrated until the minimalist tradition was rediscovered at the end of the century. Seven sample rooms, furnished with gems of the museum collection, present the most important trends in modern Swiss furniture design and encourage visitors to travel through time and experience changing lifestyles.
eGuide
Hans Bellmann, Sitwell 101, 1955 (Nachbau 1995), Museum für Gestaltung Zürich, Design Collection, © ZHdK
Use the new eGuide to explore the design- and graphic highlights at our main site on Ausstellungsstrasse! The fully virtual eGuide offers background information and stories – in images and texts, videos and sound – on more than 200 collectibles present in the exhibitions Collection Highlights, Ideal Living, Poster Stories and the Swiss Design Lounge. Also available are suggestions for thematic tours on various topics for children as well as for adults.
You can use the eGuide free of charge on your own smartphone or borrow one of our devices during your visit at the site Ausstellungsstrasse.
eGuide
On the exhibition
«These interiors almost exactly reflect what was trending in the Swiss design scene at the time. They represent ideal living – except that now they are physically present on a 1:1 scale and decked out with original furniture.»
Renate Menzi, Kuratorin Curator Design Collection
«I am impressed by the attention to detail and the meticulousness with which the exhibition curators reveal how we should, ideally, have furnished our homes in the past decades.»
Christian Brändle, Director
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Publication
100 Years of Swiss Design offers a new perspective on Switzerland's achievements in furniture and product design.
What’s on
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Offerings for
Children & co.
Contributions from an early age! The museum offers special workshops, guided tours and more for children and their companions.
Schools
The museum offers schoolchildren and trainees a versatile learning and experimental platform on current design topics.
Everyone above 16
Have you been designing today? Our diverse educational offerings provide exceptional insights into various design topics.
Offerings for
Children & co.
Contributions from an early age! The museum offers special workshops, guided tours and more for children and their companions.
Schools
The museum offers schoolchildren and trainees a versatile learning and experimental platform on current design topics.
Everyone above 16
Have you been designing today? Our diverse educational offerings provide exceptional insights into various design topics.
More Exhibitions
Exhibit
Switzerland in World Format
Exhibit
Swiss Design Lounge
Exhibit
Le Corbusier and Zurich
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